对GUESS而言，路径未必只有一种，但先做减法或许更现实。GUESS可以适度压缩SKU，把资源集中在牛仔工艺与版型这些核心资产上，而不是继续铺陈全品类。视觉表达也需要重新梳理，考虑如何在保留品牌基因的同时，更贴近当下审美。线上承担讨论度与内容重建，线下不必急于扩张，只保留少量高识别度门店维持调性。关键不在速度，而在定位是否足够清晰。
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When it comes to this specific business, what is something you’ve found particularly challenging and/or surprising that people who get into this type of work should be prepared for, but likely aren’t?
Whereas the Instax Mini Evo’s companion app is more functional, Kodak’s hybrid Mini Shot 3 Retro is all about fun. The camera’s accompanying mobile app lets you apply frames, stickers, filters, and a wide range of customization options to photos, making it great for scrapbooking. There’s even a beauty feature in the app to conceal blemishes, as well as a set of Snapchat-like filters you can use to add, say, dog ears, making it a fun instant camera to use as a mini photo booth of sorts at parties.
It differs from a friendly takeover - one that is mutually agreed upon by the boards of directors and shareholders at both companies.